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Ice Cream, Horses and Leadership? Yes, There is a Link

by Todd M. Rosborough
April 16, 2025
in Ice Cream
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Ice Cream, Horses and Leadership? Yes, There is a Link

Lisa Arie’s epiphany got here came at a time while taking walks down a New York road in 1997. The successful advertising executive was diagnosed with a terminal disease, and she or he found out with surprise that even though she’d been aspiring her entire life toward society’s general achievement, she turned into lacking out to lack what it meant to be alive. Suddenly, what her hair and 401(ok) looked like didn’t remember. Arie was on a quest for deeper meaning. “All the things I feared were in the matters I have been so busy trying to create and which defend,” she says. “What people’s notion of me became no longer attention; I became free to focus on what’s crucial in existence — experiencing lifestyles without fear. “Faced with mortality, I determined I wanted to exit helping as many humans as feasible, and not quietly.

Ice Cream

A terminal analysis can do this to you, however fortuitously she’s alive and properly 21 years later, and the use of her New York moment to show different CEOs a way to reduce the noise and faucet into something more profound — mindfulness that’s correct for enterprise, too. From going for walks to 3 multi-million dollar agencies, Arie headed to rural Colorado. “To at the moment, I’m now not sure precisely why,” she says. “Shortly after my medical diagnosis, and after crying through the night, I awakened to a voice in my head: ‘Go to the horses, ’ it said — so right here I am.”

After shifting to Colorado and operating with horses for some years, Arie couldn’t deny the subliminal instincts of those majestic animals to any extent further and was determined to act. The big lifestyle exchange from being a New York media government to a rural horse whisperer made her doubt whether this next career preference was something everybody could take seriously. Would everyone care approximately her newfound leadership techniques?

This changed into my 2d hazard after my terminal diagnosis,” says Arie, “And I didn’t need to waste any more time doubting my authentic calling in existence.” She founded Vista Caballo in 2005 together with her husband, Jess. The pair harnesses horses’ fairly instinctual reactions to teaching CEOs how to become more effective leaders.
The surprisingly responsive and instantaneous nature of a horse, consistent with Arie, is prime to unlocking your strength as an individual. A horse will react to your confidence, or lack of it, straight away. CEOs who work with horses comprehend their strengths and weaknesses right away, too. “Personal transformation isn’t always a separate method to becoming a powerful leader,” Arie explains.

Arie has studied to show that interactions with horses turn on subliminal mind waves in a conscious person. An excited researcher who mounted a horse and a CEO to a brain wave reveals that the Colorado ranch was turned into amazed to look at delta brain waves being activated — brain waves responsible for recovery and connection. Are CEOs ready for this sort of management intervention? Arie thinks so. To date, hundreds of human beings, together with CEOs, financiers, philanthropists, marketers, inventors, doctors, consultants, psychologists, athletes, and households, have long passed through the transformative work. More these days, it has become a main ice cream emblem.

Bringing together neural technological know-how, natural human emotions, and the instincts of a horse was shockingly powerful for Ben & Jerry’s CEO, Jostein Solheim. In early 2019, alongside together with his executive crew, the CEO of this iconic ice cream brand discovered himself staring into the eyes of an impressive Colorado Ranger horse, and felt something circulate interior. It’s hard to devour ice cream and be angry at the same time,” says Solheim. Likewise, interacting with a horse was a lovely example of change leadership knowledge that made not-unusual management disasters seem impossible.

During those experiential workshops, Arie encourages executives to come head to head with their subconscious operating systems and explore what’s holding them returned from growing a place of achievement. Twenty years ago,” says Arie. “You couldn’t even point out the word ‘emotional’ within the corporate hallways of electricity, and there I changed into, looking to stroll right into a boardroom with something with huge ears and a tail.” Today, she’s tapped directly into CEOs, including Solheim, a brand new breed of leader who has no qualms approximately emotion to force a successful, international emblem.

I’m greater inquisitive about a grassroots kind of management,” says Solheim, as his horse nuzzles him lightly. “I have even met so many so-referred to as famous leaders who have disappointed me up close. Many lack the motivational power that’s needed in a real chief. Some have the simplest risen to the pinnacle because of strong systemic management inside a business enterprise. This is a defective power. The leaders I apprehend are the ones who convey compassion, empathy, and problem-solving to work, who are well known as their work colleagues, irrespective of how junior, as legitimate human beings. My management strength is revitalized each day by looking at other leaders who lead for personal reasons.

Solheim is not taken by human beings. He has in no way met both. “I want to refrain from calling out the icons of leadership as my suggestion,” says Solheim. “While many famous leaders are fantastic position fashions, I haven’t met Nelson Mandela or Gandhi in my view,” he laughs. “I’m the type of guy who likes to meet someone individual to determine for myself whether or not they’re an actual leader or not. What gets me out of bed each morning is a desire to make a high-quality difference in human beings’ lives. The more we deliver, the greater we get,” he adds philosophically. Another Ben & Jerry’s employee, Jane Goetschius, head of human resources, joined Solheim on his inward adventure with Arie’s horses. Thirteen years of nurturing human capital in the agency couldn’t prepare her for what she became at discovering people, horses, and leadership.

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Todd M. Rosborough

Todd M. Rosborough

I love trying new restaurants and exploring all the culinary experiences that Los Angeles has to offer. I also enjoy cooking for my family and friends when they visit. I have a B.S. degree in Psychology and a minor in Criminal Justice from California State University Northridge. I have been blogging about food since 2007.

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