They say necessity is the mother of invention. And Mimmo Organics turned into birthed in basic terms from a mother’s quest to find the nice meals for her child. Priyanka Shetty Sridhar founded the organic toddler meals startup in 2018, after giving birth to her son, Neel.
When it turned into a time for him to be weaned off breast milk, the younger mother becomes dismayed on the alternatives of stable meals for toddlers. This changed into mainly when she tried to source nutritious food for Neel before an extended flight to Australia with him. Priyanka, 35, experienced an eye fixed-beginning moment whilst she got here face-to-face with the obvious absence of readymade solid natural meals for infants, babies, and younger youngsters in India.
She discovered that a whole lot of the infant ingredients inside the marketplace have been encumbered with chemicals and preservatives, at the same time as greens had a liberal coating of harmful insecticides. This brings up the query of whether or not developing kids get all the vitamins and minerals essential for improvement from their meals.
“At a time whilst we examine and educate ourselves approximately the dangers of the food that we eat often, and the damaging pollution present in our fruits, vegetables, and grains grew the use of effective pesticides, chemical substances, and other components, it is often a huge project if you want to discover sincere, natural, and healthful food for our kids,” she says.
Mother is aware of high-quality
This hole made Priyanka determine to start up with Mimmo Organics in Bengaluru. With a twin grasp’s in biotechnology and business management from Macquarie University, Sydney, Priyanka already had extensive enjoy inside the field of infant and pediatric product zone, in which she worked for nearly a decade before bootstrapping Mimmo Organics.
The startup aims to supply nice organic meals for toddlers and young youngsters by abiding via the meals SOPs in India. All the company’s products are USDA, EU, organic, and FSSAI certified. Ingredients for the child meals products are procured from licensed natural growers and producers only. Priyanka believes that this is important for a child’s typical improvement.
“Putting your little ones on the sort of food plan starts offevolved them on the road to ingesting proper and staying healthy on the outset in their lives, and is the great gift you may provide them as accountable mother and father,” she says.
Food for notion
While coming up with the products Priyanka consulted a number of nutritionists and pediatricians that she had worked with in the past. A cherished product from the startup is Mimmo Organics’ Tender Yums Teething Wafers, which are gluten and lactose-free, 5-allergen loose, and can eat up by using a baby as young as 9 months of age. She says that they may be additionally clean on developing enamel and jaws, and handy for a child to maintain.
“The wafers are the primary teething wafers for infants to be brought in India. They are constructed from buckwheat and were sourced from Italy,” Priyanka says.
Mimmo Organics foods are vacuum-packed to keep freshness and are taken into consideration easily transportable and appropriate for the journey. The founder can not strain enough at the significance of proper meals from an early age.
Teething demanding situations
Priyanka confronted some of the challenges while she becomes simply commencing. Her mother and father have been supportive and knew that she was usually pushed and hardworking and that she should gain what she set her thoughts to do. Her husband, Anup Sridhar, who’s an athlete and a pro-Olympic badminton player, changed into equally encouraging, knowing the cost of a balanced weight loss program and how crucial it’s miles to provide the proper nutrients to a growing toddler.
However, plenty of friends and co-workers stated, “Why might you try this now, mainly due to the fact you’ve got just had an infant?” However, this did not deter Priyanka, who was determined to go forward along with her idea by trusting her instincts.