It’s a fruity year for Arielle G. Escalona. The dealing with the director of Fruit Magic Co. Inc., the corporation behind the “Pure Nectar” emblem, sees the enterprise increasing. She sees commissaries and greater partners sprouting out of doors in Metro Manila because the variety of bottled fruit and vegetable juice clients, as well as public curiosity, keeps growing. The 27-year-old Escalona attributes the spike in intake of bottled juices of culmination and vegetables to the growing fitness and well-being of some of the public, and the sedentary lifestyle, especially in city areas.
The agency presently produces an everyday average of around 3,500 300-milliliter bottles of fruit and vegetable juices, she stated. This was well above the less than one hundred bottles the employer produced in a day in 2014.
“We are searching at Cebu and Davao” for growth, she stated. THE advantageous feedback the business enterprise has been receiving currently has come from two of the most important towns in the Visayas and Mindanao, she added.
I, in my view, manage the social media account,” Escalona said. “So we’ve had numerous inquiries from Davao and Cebu. She delivered that social media has played a big role in getting the goods to the public’s consciousness.
“One of the demanding situations we encountered whilst we added Pure Nectar in 2014 was that they discovered the products luxuriously,” Escalona said. We then changed into teaching the market through social media, explaining the goods were not steeply priced because the requirements implemented an involved price in ensuring excellent quality, she added.
Social media has been harnessed to assist consumers in getting a solution to every question commonly asked, like how the commissary looked, how the goods had been made, the best time to devour them, and other things. We spent time online to reply to questions,” Escalona stated. “I assume social media was a large tool for commercial enterprise expansion because that’s how we got an inquiry from huge manufacturers to have us off their menu. She said social media serves because of the corporation’s major tool in marketing merchandise.
SHORTLY after graduating from Ateneo De Manila University in 2014, Escalona joined the business in June as an advertising officer, assuming the responsibility of product promotions. But finally, after I became involved in the entire business, I noticed there had been a possibility to grow it even greater,” Escalona said. In 12 months, the “Fruit Magic” logo was transformed into Pure Nectar.
The standards were carefully conceptualized.
I did the logo, the branding, the packaging, and we examined it out that year,” she said. “We additionally did the research. The agency becomes completely launched as Pure Nectar using the quit of 12 months.” The organization commenced selling bottled fruit and vegetable juices in places with existing Fruit Magic shops. At the time, Fruit Magic had over 20 shops in Metro Manila. When I entered the enterprise, I felt there was a want for delivery and e-commerce,” she said. “I wanted something on the cross. Fruit Magic changed into simple shakes and smoothies so that you would wait in line for 5 to 10 minutes.
Integrating with partners
One might not need to queue that long with bottled fruit and vegetable juices that long, Escalona defined. One may want to immediately grab his or her choice at a shop and revel in it anytime and everywhere. “We revolutionized it,” she said. “What grew the enterprise became whilst we started partnering with manufacturers.” Pure Nectar stores should sell merchandise in shops aside from their own because the fruit and vegetable juices are in bottles, unlike fruit and vegetable shakes, she explained.
The organization places fridges in partner shops that encompass Pure Nectar’s merchandise on their menu.
The company currently has over 250 outlets, which include partner shops—some of the associate stores label Pure Nectar’s fruit and vegetable juices with their very own organization name. The Pure Nectar brand is currently partnered with Shell’s “Deli2Go” emblem, Coffee Bean & Tea Leaf coffee shop, and Pepper Lunch logo restaurants. We’ll be promoting the juices in their selected stores so you can buy them,” Escalona stated. “At Shell Deli2Go and Coffee Bean, it’s their label. At Pepper Lunch, it’s Pure Nectar.”
