IT’S a fruity yr for Arielle G. Escalona. The dealing with director of Fruit Magic Co. Inc., the corporation behind the “Pure Nectar” emblem, sees enterprise increasing.
She sees commissaries and greater partners sprouting out of doors Metro Manila because the variety of bottled fruit and vegetable juice clients, as well as public curiosity, keep growing.
The 27-yr-antique Escalona attributes the spike inside the intake of bottled juices of culmination and vegetables to the growing fitness and wellbeing attention some of the public, and the short-paced lifestyle, especially in city areas.
The agency presently produces an every day average of around 3,500 300-milliliter bottles of fruit and vegetable juices, she stated.
This was well above the less than one hundred bottles the employer produced in a day in 2014.
“We are searching at Cebu and Davao” for growth, she stated.
THE advantageous feedbacks the business enterprise has been receiving currently have in the main come from two of the most important towns in the Visayas and Mindanao, she added.
“I in my view manage the social media account,” Escalona said. “So we’ve numerous inquiry from Davao and Cebu.”
She delivered that social media has performed a big element in getting the goods to the public’s consciousness.
“One of the demanding situations we encountered whilst we added Pure Nectar in 2014 turned into they discovered the products luxuriously,” Escalona said. What we did then changed into teaching the market thru the social media, explaining the goods had been not absolutely steeply-priced because the requirements implemented an involved price in ensuring excellent, she added.
Social media changed into harnessed to assist consumers to get a solution to clearly every question commonly asked, like how the commissary look liked, how the goods had been made, the nice time to devour them, and different things.
“We definitely [spent] time online to reply questions,” Escalona stated. “I assume social media was a totally large tool for commercial enterprise expansion because that’s how we got an inquiry from huge manufacturers to have us of their menu.”
She said social media serves because of the corporation’s major tool in marketing merchandise.
SHORTLY after graduating from Ateneo De Manila University in 2014, Escalona joined the business in June as an advertising officer, assuming the responsibility of product promotions.
“But finally, after I appeared into the entire business I noticed there has been a possibility to grow it even greater,” Escalona said.
That 12 months, the “Fruit Magic” logo was transformed into Pure Nectar.
The standards were carefully conceptualized.
“I did the logo, the branding, the packaging and we examined it out that year,” she said. “We additionally did the research. The agency becomes completely launched as Pure Nectar by means of the quit of 12 months.”
The organization commenced selling bottled fruit and vegetable juices in places with existing Fruit Magic shops. At the time, Fruit Magic had over 20 shops in Metro Manila.
“When I entered the enterprise, I felt there was a want for delivery, and e-commerce,” she said. “I wanted something on-the-cross. Fruit Magic changed into simply shakes and smoothies so that you would wait in line for 5 to ten mins.”
Integrating with partners
WITH bottled fruit and vegetable juices, one might now not need to queue that long, Escalona defined. One may want to immediately grab his or her choice at a shop and revel in it anytime and everywhere.
“We revolutionized it,” she said. “What actually grew the enterprise became whilst we started partnering with manufacturers.”
Pure Nectar stores should sell merchandise in shops aside from its own because the fruit and vegetable juices are in bottles, unlike fruit and vegetable shakes, she explained.
The organization places fridges in partner-shops that encompass Pure Nectar’s merchandise to their menu.
The company has currently over 250 outlets, which includes partner-shops.
Some of the associate-stores label Pure Nectar’s fruit and vegetable juices with their very own organization name.
The Pure Nectar brand is currently partnered with Shell’s “Deli2Go” emblem, Coffee Bean & Tea Leaf coffee shop, and Pepper Lunch-logo restaurants.
“We’ll be promoting the juices in their selected stores so you can buy it,” Escalona stated. “At Shell Deli2Go and Coffee Bean, it’s their personal label. At Pepper Lunch, it’s Pure Nectar.”
